Story Protocol Rebrands as DATA Foundation to License Data for AI
The blockchain-based IP platform shifts focus to providing licensed data to AI firms.

Story Protocol has rebranded to the DATA Foundation, pivoting its focus to supply licensed data to artificial intelligence companies. The platform aims to address the shortage of high-quality, legally sourced data for AI training, as many firms have reportedly exhausted publicly available internet content.
The rebranding marks a strategic shift from Story Protocol's original mission of managing intellectual property rights for creative works to a broader data licensing model. The DATA Foundation will leverage blockchain technology to ensure transparency and provenance of data sets.
- Rebranded from Story Protocol to DATA Foundation
- Focuses on providing licensable data to AI firms
- Targets AI companies needing clean, legally obtained training data
- Uses blockchain for tracking data provenance
The move comes amid increasing scrutiny over AI models trained on copyrighted or unlicensed data. By offering a licensed alternative, the DATA Foundation hopes to become a key intermediary for AI developers seeking compliant data sources.