Galaxy Digital Secures Naming Rights for Texas Tech Football Stadium in $70M Deal
Galaxy Digital and Texas Tech University announce a 15-year naming rights partnership worth over $70 million.
Crypto investment firm Galaxy Digital has entered into a 15-year partnership with Texas Tech University to secure naming rights for the school's football stadium. The deal, which renames the venue to Galaxy Digital Stadium, is valued at more than $70 million, according to Yahoo Sports. Financial terms were not officially disclosed by the parties.
The agreement marks one of the largest naming rights deals in college sports and reflects the growing presence of cryptocurrency-related firms in mainstream sponsorships. Galaxy Digital, founded by Mike Novogratz, manages over $3 billion in assets and provides financial services across the digital asset ecosystem.
Context
This sponsorship follows a trend of crypto companies investing in sports partnerships, including Coinbase's deal with the NBA and Crypto.com's arena naming rights. For Texas Tech, the partnership provides a significant revenue stream for its athletics program.